Why Choose OOF? 

Only the Best in Natural Hair Care

OOF! is a women and disabled owned small business, founded by a mother and daughter team with the dream of helping others to look and feel their best with products that are authentic, simple, and effective. 

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We have Ehlers-Danlos Syndrome, a genetic connective tissue disorder that has had a huge impact on our lives. Our journey with EDS is what drives us to create products that make life a little easier, a little more beautiful, and a lot more manageable.

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We also want to share our story to raise awareness, education, and compassion for the Ehlers-Danlos syndromes. We proudly donate $1 from every HALO t-shirt hair towel we sell to support the Ehlers-Danlos Society.