OOF! Media Kit
OOF! Life Can Be Hard — We Want to Make It Beautiful.
Founded by a mother–daughter team in Austin, Texas, OOF! is a certified women and disabled-owned brand redefining hair care with heart. From our HALO 100% cotton t-shirt hair towels to our advocacy for Ehlers-Danlos awareness and charitable giving through WOOF! by OOF!, everything we do is rooted in kindness, simplicity, and real stories.
About OOF!
OOF! was born from love, resilience, and the kind of strength that grows through hardship.
What started as two women navigating chronic illness became a mission to help others look and feel their best.
This inspired our mission. Simple, effective beauty. Self-care that feels possible on even the hardest days.
At a Glance:
Austin, TX · Founded 2023 · Women & Disabled-Owned · EDS and Chronic Illness Advocacy · WOOF! by OOF! Giving
🦓 Ehlers-Danlos Syndrome (EDS) Awareness
OOF! was born from our experience living with Ehlers-Danlos Syndrome (EDS) — a connective tissue disorder that can cause chronic pain, fatigue, and other invisible symptoms.
“In the EDS community, we’re called zebras — because sometimes what looks rare just needs to be recognized.”
We want to help others feel seen and supported through education, storytelling, and community including our OOF! Spoonie Squad Facebook group, a supportive space for anyone navigating chronic illness.
Prince
WOOF! by OOF!
Living with Ehlers-Danlos Syndrome means pushing through pain, fatigue, and some tough days. Through it all, one tiny heartbeat stayed by my side: my little 3.5 pound chihuahua, Prince.
He wasn’t just my pet. He was my inspiration, my comfort, and my peace. He was my soul dog.
Inspired by Prince, our tiny hero. WOOF! by OOF! gives back to animal rescues and shelters with every purchase.
Hair care with heart, inspired by the dogs who healed ours.
Meet the Founders
OOF! was created by Annaleise Hall and Ella Chatmas who turned their shared challenges into something beautiful.
Living with Ehlers-Danlos Syndrome (EDS) gave them both a deep appreciation for simplicity and for finding joy even when life feels complicated.
Together, they built OOF! around that belief.
Press Contacts:
📧 Annaleise Hall – anna@weareoof.com
📧 Ella Chatmas – ella@weareoof.com
📞 512-222-7847
💌 General inquiries: info@weareoof.com
The HALO Hair Towel
What makes HALO hair towels different?
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Reduce damage, breakage, frizz, and tangles
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100% cotton with no microfiber or synthetic blends
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Pure cotton removes excess moisture without stripping hair of natural oils
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Breathable 100% cotton allows curls and waves to dry in a more natural pattern
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Jersey knit weave (MoistureLock) has a super low surface area for less cuticle friction which means less frizz and breakage
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300% less surface area than microfiber; 200% less surface area than terry cloth
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No elastic straps or buttons for curly and wavy hair plopping
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Curly Girl Method Approved
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Synthetic microfiber or microfiber blends can cause friction and lead to frizz
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Synthetic microfiber leaches microplastics when washed and ends up in water systems
Reviews
What our fans have to say.
Jill S - Amazon Review
BEST HAIR TOWEL YOU'LL EVER USE! I AM TOTALLY IN LOVE WITH THIS TOWELL!!! 🤩 Seriously, my hair was much curlier and less frizzy after the first use!! 💕 I've been a follower of the Curly Girl method and for years have used old cotton t-shirts to wrap, scrunch and plop my wet hair, coaxing the 2B curls into the occassional 2C on their best days. My hair is very long (reaches my booty) and I can't get all of my hair wrapped in a tee, so I was really excited about the size of this hair towel. Not only did this towel wrap ALL of my hair, the curls were popping so much more than usual after the very first wrap and plop. I'm absolutely in love with this hair towel, and will be buying more!!
Laurie - OOF! Website Review
BEST HAIR TOWEL EVER AND AWESOME COMPANY!
I love this hair towel. This is the best hair towel I have ever had. I have used lots of options through the years trying to manage my curly hair. This towel is the best option I have encountered. It is a thick, soft towel and organic! It has helped improve the health of my hair and my curls look so much better!
Kathy C - Facebook Comment
I don't have curly or wavy hair but lots of frizz. I have only used the OOF! for two days, but starting with day 1 a lot less frizz and even less day 2. Absolutely love it.
Annmarie B - Amazon Review
This is the best to un-frizz your curly hair. It may not seem like a big deal just a t-shirt kinda tool. But it makes such a big difference!! 5 stars for sure.
Ashley S - Amazon Review
The OOF! is breathable, lite weight, and the perfect size for my big curly hair. So far it keeps my curls fresh and frizz free and it stays on my head while multitasking. The quality is great and easy to use.
