Media Kit
At OOF!, we're not just about natural hair care; we're on a mission to celebrate authentic beauty and self-expression.
OOF! is a certified women and disabled owned small business, founded by a mother and daughter team in 2023 in Austin, Texas. In December, we launched our first product, the 100% cotton HALO! t-shirt hair towel that reduces frizz, breakage, damage, and tangles. We proudly have no microfiber or synthetic blends in our hair towels.
We are Zebras. This is the name adopted by our community of people that suffer from Ehlers-Danlos Syndrome and we proudly donate $1 from every HALO t-shirt hair towel we sell to the Ehlers-Danlos Society.
Looking your best helps you to feel good. This led us to our mission to launch a brand that celebrates natural beauty, self-expression, and feeling confident in the body you were born with no matter how you feel on the inside.
We dream of fostering a community that celebrates individuality, embraces self-love, and radiates positive vibes. We would love your help to spread the word.
Get in touch with us at info@weareoof.com.
Contacts.
Meet Ella and Annaleise
Ella and Annaleise founded OOF! with the dream of helping others to look and feel their best with products that are authentic, simple, and actually work. We have Ehlers-Danlos Syndrome, a genetic connective tissue disorder that has had a huge impact on our lives. We understand chronic pain, and we value the importance of simple beauty routines. We also know that looking your best helps you to feel good.
We want to make a difference in our community by being a voice and supporter for those with chronic illness like the Ehlers-Danlos Syndromes. We hope that OOF! can become a voice for authentic beauty, self-expression, and feeling confident even when life is hard.
Information.
What makes HALO hair towels different?
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Reduce damage, breakage, frizz, and tangles
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100% cotton with no microfiber or synthetic blends
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Pure cotton removes excess moisture without stripping hair of natural oils
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Breathable 100% cotton allows curls and waves to dry in a more natural pattern
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Jersey knit weave (MoistureLock) has a super low surface area for less cuticle friction which means less frizz and breakage
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300% less surface area than microfiber; 200% less surface area than terry cloth
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No elastic straps or buttons for curly and wavy hair plopping and micro-plopping (scrunching)
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Curly Girl Method Approved
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Synthetic microfiber or microfiber blends can cause friction and lead to frizz
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Synthetic microfiber leaches microplastics when washed and ends up in water systems
About Ehlers-Danlos.
We want to make a difference.
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Hereditary disorder that affects connective tissue
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Common symptoms include joint hypermobility/instability, extreme fatigue, and chronic pain
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Co-occurring problems include headaches, mast cell activation disorder, autonomic dysfunction of the central nervous system, gastrointestinal issues, and anxiety issues
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Can cause POTS (Postural Orthostatic Tachycardia Syndrome)
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Can affect all ages, races, genders, and body shapes
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OOF! proudly donates $1 of every hair towel we sell to support the Ehlers-Danlos Society
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The Ehlers-Danlos Society supports research and education
Reviews
What our fans have to say.
Jill S - Amazon Review
BEST HAIR TOWEL YOU'LL EVER USE! I AM TOTALLY IN LOVE WITH THIS TOWELL!!! 🤩 Seriously, my hair was much curlier and less frizzy after the first use!! 💕 I've been a follower of the Curly Girl method and for years have used old cotton t-shirts to wrap, scrunch and plop my wet hair, coaxing the 2B curls into the occassional 2C on their best days. My hair is very long (reaches my booty) and I can't get all of my hair wrapped in a tee, so I was really excited about the size of this hair towel. Not only did this towel wrap ALL of my hair, the curls were popping so much more than usual after the very first wrap and plop. I'm absolutely in love with this hair towel, and will be buying more!!
Laurie - OOF! Website Review
BEST HAIR TOWEL EVER AND AWESOME COMPANY!
I love this hair towel. This is the best hair towel I have ever had. I have used lots of options through the years trying to manage my curly hair. This towel is the best option I have encountered. It is a thick, soft towel and organic! It has helped improve the health of my hair and my curls look so much better!
Kathy C - Facebook Comment
I don't have curly or wavy hair but lots of frizz. I have only used the OOF! for two days, but starting with day 1 a lot less frizz and even less day 2. Absolutely love it.
Annmarie B - Amazon Review
This is the best to un-frizz your curly hair. It may not seem like a big deal just a t-shirt kinda tool. But it makes such a big difference!! 5 stars for sure.
Ashley S - Amazon Review
The OOF! is breathable, lite weight, and the perfect size for my big curly hair. So far it keeps my curls fresh and frizz free and it stays on my head while multitasking. The quality is great and easy to use.
