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OOF!

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YOUR HAIR INSPO STARTS HERE

Hot trends, expert tips, and articles you’ll love.

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How to Give Your Damaged Hair New Life

Dry, damaged hair? Read this ASAP.

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NEWEST READS

xoxo, the editors of OOF!

A woman holding a pink hair brush in front of her with her other hand out showing hair loss

A woman holding a pink hair brush in front of her with her other hand out showing hair loss

Why Am I Losing My Hair? What Causes Hair Loss and Hair Thinning

Real reasons for hair loss and what you can do about it.

ICONIC Bombshell Hair: Exactly How to Get the Sabrina Carpenter Hairstyle

ICONIC Bombshell Hair: Exactly How to Get the Sabrina Carpenter Hairstyle

ICONIC Bombshell Hair: Exactly How to Get the Sabrina Carpenter Hairstyle

Curtain bangs with voluminous curls? Yes, please.

We're Obsessed: The Hottest Hair Trends for 2025

We're Obsessed: The Hottest Hair Trends for 2025

We're Obsessed: The Hottest Hair Trends for 2025

You will be seeing these cuts, colors, and styles everywhere.

HAIR INSPIRATION

We're Obsessed: The Hottest Hair Trends for 2025

We're Obsessed: The Hottest Hair Trends for 2025

We're Obsessed: The Hottest Hair Trends for 2025

You will be seeing these cuts, colors, and styles everywhere.

Thinking of Bangs? The 10 Hottest Bang Styles Right Now (And How to Get Them)

Thinking of Bangs? The 10 Hottest Bang Styles Right Now (And How to Get Them)

Thinking of Bangs? The 10 Hottest Bang Styles Right Now (And How to Get Them)

Spilling the tea on top bangs styles—and how to get the look you want.

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TAKE THE OOF! HAIR TYPE QUIZ

Here’s your cheat sheet for the best ingredients, styling hacks, and products your hair will love.

TRENDING TREATMENTS

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HAIR TYPE

Your hair type, your best hair.

Hair Oiling for Your Hair Type: The Ayurvedic Secret to Healthy Hair

Hair Oiling for Your Hair Type: The Ayurvedic Secret to Healthy Hair

Hair Oiling for Your Hair Type: The Ayurvedic Secret to Healthy Hair

Seriously, if you're not hair oiling, what are you waiting for?

Hair Type Categories for Hair Care: How to Choose The Right Hair Care Products Using a Hair Type Chart

Hair Type Categories for Hair Care: How to Choose The Right Hair Care Products Using a Hair Type Chart

Hair Type Categories for Hair Care: How to Choose The Right Hair Care Products Using a Hair Type Chart

The secret to perfect hair care? It’s all about your hair type.

Hair Growth for Every Hair Type: Scalp Massagers and Exfoliants Longer, Thicker Hair

Hair Growth for Every Hair Type: Scalp Massagers and Exfoliants Longer, Thicker Hair

Hair Growth for Every Hair Type: Scalp Massagers and Exfoliants Longer, Thicker Hair

"Want thicker, healthier hair? It all starts with a happy scalp

CURLY GIRL

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

Plop It Like It’s Hot: The Jersey Knit Trick for Curls & Waves

Curly Hair Types: A Beginner's Guide to the Curly Girl Method

Curly Hair Types: A Beginner's Guide to the Curly Girl Method

Curly Hair Types: A Beginner's Guide to the Curly Girl Method

We've cracked the curly girl code—check out our step-by-step CGM guide.

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GET HEALTHY

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TAMING FRIZZ

Let’s get smooth!

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

Plop It Like It’s Hot: The Jersey Knit Trick for Curls & Waves

Curly Hair Types: A Beginner's Guide to the Curly Girl Method

Curly Hair Types: A Beginner's Guide to the Curly Girl Method

Curly Hair Types: A Beginner's Guide to the Curly Girl Method

We've cracked the curly girl code—check out our step-by-step CGM guide.

Frizzy, Soft Curls? You May Have Low Porosity Hair That's Over Conditioned

Frizzy, Soft Curls? You May Have Low Porosity Hair That's Over Conditioned

Frizzy, Soft Curls? You May Have Low Porosity Hair That's Over Conditioned

I thought my hair was just naturally frizzy, limp, and blah. NOPE.

ALL ABOUT FRIZZ

EHLERS-DANLOS INFO

Founder Friday: Our Journey with Ehlers-Danlos Syndrome and Advocating for Change

Founder Friday: Our Journey with Ehlers-Danlos Syndrome and Advocating for Change

Founder Friday: Our Journey with Ehlers-Danlos Syndrome and Advocating for Change

Supporting awareness, sharing strength, and creating change for the EDS community.

What Is Ehlers-Danlos Syndrome (EDS)—and Why Supporting Advocacy Matters

What Is Ehlers-Danlos Syndrome (EDS)—and Why Supporting Advocacy Matters

What Is Ehlers-Danlos Syndrome (EDS)—and Why Supporting Advocacy Matters

Let’s walk this path together—supporting, educating, and inspiring.

ALL ABOUT HAIR TOWELS

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

Plop It Like It’s Hot: The Jersey Knit Trick for Curls & Waves

Curly Hair Hack: Discover How Wrapping Your Hair in a T-Shirt Can Enhance Your Natural Waves

Curly Hair Hack: Discover How Wrapping Your Hair in a T-Shirt Can Enhance Your Natural Waves

Curly Hair Hack: Discover How Wrapping Your Hair in a T-Shirt Can Enhance Your Natural Waves

Don't mind me and my voluminous curls.

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