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YOUR HAIR INSPO STARTS HERE

Hot trends, expert tips, and articles you’ll love.

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How to Give Your Damaged Hair New Life

Dry, damaged hair? Read this ASAP.

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NEWEST READS

xoxo, the editors of OOF!

Fall 2025 hair color trends featuring blonde and copper balayage; glossy toffee hair color on long curled hair

Fall 2025 hair color trends featuring blonde and copper balayage; glossy toffee hair color on long curled hair

The 10 Hottest Fall 2025 Hair Color Trends: From Copper Balayage to Caramel Melt

2025 fall hair color trends? 🔥. Plus, the perfect shade for your skin tone!

Light pink puzzle with a missing piece representing porosity as the missing piece of the hair care puzzle

Light pink puzzle with a missing piece representing porosity as the missing piece of the hair care puzzle

The Missing Piece of the Hair Care Puzzle? Testing For Hair Porosity and What It Means For Your Hair

Hint: It's worth the read.

woman from the back. one side has hair with protein overload and the other normal, balanced hair. Two circles showing closeup of the hair.

woman from the back. one side has hair with protein overload and the other normal, balanced hair. Two circles showing closeup of the hair.

Help! Stiff, Brittle Hair That Feels Like Straw. Could It Be Protein Overload?

Yep, could be too much of a good thing. Let's fix it.

HAIR INSPIRATION

Fall 2025 hair color trends featuring blonde and copper balayage; glossy toffee hair color on long curled hair

Fall 2025 hair color trends featuring blonde and copper balayage; glossy toffee hair color on long curled hair

The 10 Hottest Fall 2025 Hair Color Trends: From Copper Balayage to Caramel Melt

2025 fall hair color trends? 🔥. Plus, the perfect shade for your skin tone!

Woman with long healthy hair and subtle, handpainted copper balayage highlights

Woman with long healthy hair and subtle, handpainted copper balayage highlights

Fall 2025 Hair Color Trends You Don’t Want to Miss: Copper and Blonde Balayage

Golden summer colors, yes please.

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New Haircut

TAKE THE OOF! HAIR TYPE QUIZ

Here’s your cheat sheet for the best ingredients, styling hacks, and products your hair will love.

TRENDING TREATMENTS

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HAIR TYPE

Your hair type, your best hair.

Image of the OOF! hair type chart and hair care chart

Image of the OOF! hair type chart and hair care chart

Hair Type Categories for Hair Care: How to Choose The Right Hair Care Products Using Hair Type

The secret to perfect hair care? It’s all about your hair type.

Hair oiling for scalp heath and hair growth: a dropper containing hair oil on a pink background

Hair oiling for scalp heath and hair growth: a dropper containing hair oil on a pink background

Hair Oiling: The Ayurvedic Secret to a Healthy Scalp and Hair Growth

Seriously, if you're not hair oiling, what are you waiting for?

Hair Growth for Every Hair Type: Scalp Massagers and Exfoliants Longer, Thicker Hair

Hair Growth for Every Hair Type: Scalp Massagers and Exfoliants Longer, Thicker Hair

Hair Growth for Every Hair Type: Scalp Massagers and Exfoliants Longer, Thicker Hair

"Want thicker, healthier hair? It all starts with a happy scalp

CURLY GIRL

Woman wrapping her hair in a cotton jersey knit t-shirt material hair towel

Woman wrapping her hair in a cotton jersey knit t-shirt material hair towel

Hello Healthier Hair: Why Cotton Jersey Knit T-Shirt Material Makes the Perfect Hair Towel

Repeat after me: Rough bath towels are not for hair.

Image of low porosity hair that is over conditioned. The left shows frizzy, weighed down curls; the right, balanced bouncy curls.

Image of low porosity hair that is over conditioned. The left shows frizzy, weighed down curls; the right, balanced bouncy curls.

Lifeless, Frizzy Hair? Flat Curls? You May Have Low Porosity Hair That's Over Conditioned

Curls lost their spring? This is for you.

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GET HEALTHY

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Female Model with Curly Hair

TAMING FRIZZ

Let’s get smooth!

Light pink puzzle with a missing piece representing porosity as the missing piece of the hair care puzzle

Light pink puzzle with a missing piece representing porosity as the missing piece of the hair care puzzle

The Missing Piece of the Hair Care Puzzle? Testing For Hair Porosity and What It Means For Your Hair

Hint: It's worth the read.

Woman wrapping her hair in a cotton jersey knit t-shirt material hair towel

Woman wrapping her hair in a cotton jersey knit t-shirt material hair towel

Hello Healthier Hair: Why Cotton Jersey Knit T-Shirt Material Makes the Perfect Hair Towel

Repeat after me: Rough bath towels are not for hair.

Image of low porosity hair that is over conditioned. The left shows frizzy, weighed down curls; the right, balanced bouncy curls.

Image of low porosity hair that is over conditioned. The left shows frizzy, weighed down curls; the right, balanced bouncy curls.

Lifeless, Frizzy Hair? Flat Curls? You May Have Low Porosity Hair That's Over Conditioned

Curls lost their spring? This is for you.

ALL ABOUT FRIZZ

EHLERS-DANLOS INFO

Founder Friday: Our Journey with Ehlers-Danlos Syndrome and Advocating for Change

Founder Friday: Our Journey with Ehlers-Danlos Syndrome and Advocating for Change

Founder Friday: Our Journey with Ehlers-Danlos Syndrome and Advocating for Change

Supporting awareness, sharing strength, and creating change for the EDS community.

What Is Ehlers-Danlos Syndrome (EDS)—and Why Supporting Advocacy Matters

What Is Ehlers-Danlos Syndrome (EDS)—and Why Supporting Advocacy Matters

What Is Ehlers-Danlos Syndrome (EDS)—and Why Supporting Advocacy Matters

Let’s walk this path together—supporting, educating, and inspiring.

ALL ABOUT HAIR TOWELS

Woman wrapping her hair in a cotton jersey knit t-shirt material hair towel

Woman wrapping her hair in a cotton jersey knit t-shirt material hair towel

Hello Healthier Hair: Why Cotton Jersey Knit T-Shirt Material Makes the Perfect Hair Towel

Repeat after me: Rough bath towels are not for hair.

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

The Ultimate Guide to T-Shirt Hair Plopping for Curly Hair: Achieve Effortless and Defined Curls

Plop It Like It’s Hot: The Jersey Knit Trick for Curls & Waves

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