OUR STORY
Who We Are
Meet Ella and Annaleise
What started as two women navigating chronic illness became a mission to help others look and feel their best.
We are Zebras—living with Ehlers-Danlos Syndrome and navigating chronic pain every day.
That experience shaped everything we’ve built.
Simple, effective beauty.
Self-care that feels possible, even on the hardest days.
Mother.
Daughter.
Best friends.
Our Story
Looking good can help you feel better.
But it has to be simple. Realistic.
And then something happened.
Ella discovered that using a cotton t-shirt to dry her hair actually reduced frizz and breakage.
It wasn’t complicated.
It just worked.
We realized something. Sometimes the simplest changes make the biggest difference.
The OOF! HALO Was Born
The problem? T-shirts were awkward to use and not exactly cute.
We searched for a cotton jersey material hair towel, but all we found was microfiber and terry cloth.
So, we created our own.
The OOF! HALO was born.
A truly gentle, 100% cotton jersey hair towel.
THE OOF! PHILOSOPHY
Keep It Simple, Sugar.
OOF! life can be hard—we want to make it beautiful.
WHAT WE BELIEVE IN:
Simple Always Wins
The best routines are the ones that still work on your hardest days.
Gentle by Design
Everything we create is made to be kind to your hair and your body.
Effective, Not Excessive
You don’t need more products—you need the right ones.
Care That Gives Back
Taking care of yourself and giving back can go hand in hand.
Between hello and goodbye, there was so much love.
WOOF! by OOF!
WOOF! by OOF! is our way of giving back.
Through some of our hardest days, our dogs were always there.
Our comfort. Our calm. The reason we kept going.
This is our way of honoring them.
We support animal rescues and shelters in honor of our tiny hero, Prince, and our sweet rescue, Zoe—two little hearts who carried us through it all.
Every purchase helps support pets who need it most.
Meet our current sponsored pet at the Austin Humane Society.
With Love, From OOF!
OOF! life can be hard — we want to make it beautiful, for you and for them.
Thank you for sharing in our story, and for helping us spread a little more love one HALO, one heart, one wag at a time. 🐾
