top of page

Ella and Annaleise, founders of OOF! and creators of the original HALO cotton t-shirt hair towel

life can be hard.

We want to make it

Simple, feel-good hair care that actually works.

OOF!

beautiful.

HALO cotton
t-shirt hair towels

two women, one with curly hair, one with straigh wearing pink and smiling ding up thumbs up signs

Small change.

Big difference.

HALO t-shirt hair towels are a softer, better way to dry your hair.

Less frizz. Less damage. More you.

For all hair types.

Reduces frizz.

Gentle on hair.

WOOF! by OOF!

Best Selling T-Shirt Hair Towels for Less Frizz & Breakage

Shop Our Fan Favorites

Start with our most-loved hair towels and OOF! essentials.

ladies in colorful cotton t-shirt hair towels with jersey knit material in pink and butter yellow

HALO T-Shirt Hair Towel

Less frizz. Less damage.

Curly hair plopping.

Gentle · Easy · Better For Hair

the OOF! heart shaped silicone scalp massager in a sand color used as a shampoo brush for scalp care

Heart Shaped Scalp Massage

Lift buildup and support a healthier scalp.

Healthy Scalp = Healthy Hair

SHOP SCALP CARE

woman with long brunette hair styling satin scrunchies on her wrists and ponytail

No-Damage Scrunchies

Soft hold without the pulling, creasing, or drama.

Gentle · Satin or Jersey Cotton

SHOP SCRUNCHIES

Small change.

Big difference.

SHOP ALL PRODUCTS

THE OOF! DIFFERENCE

Why T-Shirt Hair Towels Are Better For Your Hair

The difference is in the fabric.

WHY HALO IS DIFFERENT

Less Friction

MoistureLock jersey knit helps reduce friction on wet hair for less frizz.

Less Breakage

Smooth cotton t-shirt material is gentler on fragile wet hair for less breakage.

Curl Friendly

Breathable cotton enhances your natural curl pattern and makes plopping easy.

No Frizz Sisters

No polyester. No nylon. No plastic microfiber. Just soft cotton jersey.

Perfect for Curly Hair Plopping

Soft cotton jersey reduces frizz while supporting your natural curl pattern.

woman from the side, curly hair plopping with a white cotton t-shirt hair towel

— Curl Friendly —

HALO t-shirt hair towels make plopping easy, gentle, and curl friendly.

Why Customers Love Our T-Shirt Hair Towels

Real reviews from customers who made the switch from microfiber.

Best for wavy hair

I’ve used countless microfiber towels, and nothing works like this one. If I use microfiber again, I really notice the difference.

Kelly H.

Amazon Customer

Better curls, healthier hair

This thick, soft towel has helped improve the health of my hair, and my curls look so much better.

Laurie

OOF! Customer

So much less frizz

I don’t have curly hair, but I was tired of the frizz caused by microfiber towels. I tried HALO, and now my hair looks so much better.

Kathy

Amazon Customer

pink OOF! HALO cotton t-shirt hair towel with pink scrunchie

WOOF! by OOF! cartoon pug with a pink and orange balloon

— WOOF! by OOF! —

Hair Care with Heart

Through WOOF! by OOF!, every purchase helps support animal rescues and pets in need.

It is one more way we’re making life a little more beautiful.

Learn More About WOOF!

We Love Our Fans

See how our customers use and love OOF! in real life.

woman taking a mirror selfie in a pink HALO t-shirt hair towel styled in a turban wrap

Tag @clearlyoof to be featured

Why Choose OOF!

Simple, women-owned hair care with heart.

WOOF! by OOF!

Every purchase helps support animal rescues and shelters through WOOF! by OOF!

Ehlers-Danlos Awareness

Learn about Ehlers-Danlos Syndrome and our journey with chronic illness.

Join The Tribe

Join the tribe for secret sales, new products, and the best tips and tricks for your hair.

Trending Hair Care

Hair inspo starts here—fresh trends, hot tips, and articles you’ll love.

New Haircut

TAKE THE OOF! HAIR TYPE QUIZ

Here’s your cheat sheet for the best ingredients, styling hacks, and products your hair will love.

Not good for you? You won't find it here.

Every purchase supports WOOF! by OOF!

Text box: OOF! Life can be hard. We want to make it beautiful. XOXO

bottom of page