Hair care
with heart.
Hair Care Sets + Kits
Curls craving definition? Flat hair needing a boost? Scalp ready for a reset? Discover curated hair care kits featuring hardworking ingredients + complementary formulas to help bring out your hair's best side.
Why Choose OOF!
Simple, women-owned hair care with heart.
WOOF! by OOF!
Every purchase helps support animal rescues and shelters through WOOF! by OOF!
Join The Tribe
Join the tribe for secret sales, new products, and the best tips and tricks for your hair.
Why Customers Love Our T-Shirt Hair Towels
Real reviews from customers who made the switch from microfiber.
Best for wavy hair
I’ve used countless microfiber towels, and nothing works like this one. If I use microfiber again, I really notice the difference.
Kelly H.
Amazon Customer
Better curls, healthier hair
This thick, soft towel has helped improve the health of my hair, and my curls look so much better.
Laurie
OOF! Customer
So much less frizz
I don’t have curly hair, but I was tired of the frizz caused by microfiber towels. I tried HALO, and now my hair looks so much better.
Kathy
Amazon Customer