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Join the tribe for secret sales, new products, hot trends and the best tips for your hair delivered straight to your inbox once a month.

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Self care, motivation, EDS awareness, plus the hottest hair styles and inspo.

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Home of the OOF! Spoonie Squad to share laughter, advice, and encouragement

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Pin-worthy inspo for the latest in hair color and styles for your ultimate hair inspo board.

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One-stop channel for easy, breezy hair how-tos—tune in to the OOF! channel.

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Quick hair hacks, fun inspo, and OOF! vibes—join us on TikTok.

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Our Best Sellers

Fan-favorites for simple, feel-good hair care—because looking your best should be effortless.

HOW TO USE THE HALO HAIR TOWEL

Learn how to use the HALO t-shirt hair towel to turban your hair or plop hair for curls, waves, or volume.

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Hair inspo starts here—fresh trends, hot tips, and articles you’ll love.

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Here’s your cheat sheet for the best ingredients, styling hacks, and products your hair will love.

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"I've followed the Curly Girl Method and use a cotton t-shirt to get my curls to their full 2C glory and reduce frizz. My hair is really long, so even my husband's tees can't fully wrap all of my hair. This is not only the perfect size, but my curls really popped more than usual on the first use! Getting more, and I highly recommend!"

Amazon Review - Jill

Meet OOF!

OOF! is a women and disabled owned small business, founded by a mother and daughter team with the dream of helping others to look and feel their best with products that are authentic, simple, and effective.

We have Ehlers-Danlos Syndrome, a genetic connective tissue disorder that has had a huge impact on our lives. Our journey with EDS is what drives us to create products that make life a little easier, a little more beautiful, and a lot more manageable.

We also want to share our story to raise awareness, education, and compassion for the Ehlers-Danlos syndromes. We proudly donate $1 from every HALO t-shirt hair towel we sell to support the Ehlers-Danlos Society.

OUR EDS MISSION

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