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Tried, tested, and totally loved—our finds for happy, healthy, gorgeous hair.
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Fan-favorites for simple, feel-good hair care—because looking your best should be effortless.

About OOF!
OOF! began with the two of us — a mother and daughter trying to navigate life with chronic illness.
We are Zebras. We have the connective tissue disorder Ehlers-Danlos Syndrome. We understand chronic pain all too well.
We also know that looking your best helps you to feel good.
This inspired our mission. Simple, effective beauty. Self-care that feels possible on even the hardest days.
Our mission extends beyond hair. WOOF! by OOF! helps animals in need find love and safety, while we advocate for EDS awareness and support through education and social groups.
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