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Gentle on your hair. Strong for our community.
Every purchase supports Ehlers Danlos & mental health non-profits.

You've seen the Tik-Tok trend for using a t-shirt to dry your hair.
We made it easy with the HALO.
With 300% less surface area than microfiber to reduce cuticle friction, frizz and damage.
Featured Categories
Tried, tested, and totally loved—our finds for happy, healthy, gorgeous hair.
We Love Our Fans
Tag @clearlyoof on social accounts and share your t-shirt hair towel pics!
New to Read
Hair inspo starts here—fresh trends, hot tips, and articles you’ll love.
Why Choose OOF?
OOF!™ is a women-owned small business, founded by a mother and daughter team on a mission to celebrate natural beauty and create hair-loving essentials that help you look and feel your best.




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